PERCEPTIONS ABOUT EXPORT ACTIVITY: THE CLUSTER CASE OF THE COMPANIES OF HOUSEHOLD UTENSILS IN ALUMINUM FROM THE SOUTHWEST OF PARANÁ
Keywords:
Export, Aluminum household items, Cluster, Southwest ParanáAbstract
The local productive arrangement of household utensils in aluminum in the Southwest of Paraná is one of the most traditional and important clusters in Paraná. Thus, the present study aimed to understand, in the view of the entrepreneurs of that cluster, what are the challenges faced for insertion in foreign trade, considering the year 2019 as period of analysis. As methodological procedure, a descriptive analysis was adopted, associated with a survey of primary data, which was carried out through a structured form, which was applied in 24 companies associated with the referred arrangement. The results showed that 87.5% of the companies never exported. Even among companies that export, the results indicated that there is a lack of knowledge of the benefits arising from such activity. However, most of the participants ha a positive perception concerning exports and, also, of the advantages arising from participating in the cluster.