HUMANIZED MANAGEMENT AND CONSCIOUS CAPITALISM: VALUABLE AND COMPETITIVE DIFFERENTIALS IN CREDIT COOPERATIVISM FROM THE ANALYSIS OF A SICREDI AGENCY

Abstract

Cooperativism is relevant   to   territorial   socioeconomic   development.   Humanized   management,   through   the   Conscious Capitalism movement, constitutes an organizational differential and competitive differential. This work proposed to identify  the interrelationships, applications and contributions of humanized management regarding cooperative principles   and   practices, with a focus on credit cooperatives. For this purpose, bibliographic research, documentary research and interviews  were  used, based on a case study in a Sicredi agency, in the northwest of  Rio   Grande   do   Sul.   Interrelationships   between   cooperative strategies and practices were identified with the pillars of humanized management, and proximity to these pillars and practices evidenced with cooperative principles. It was concluded that humanized   management   has   a   significant   interrelation   with cooperative principles and practices, contributing to the development of the Sicredi agency of the study, its cooperative and   to Sicredi, before the market of cooperatives and credit cooperatives, and society.